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Check out these this video investigation as seen on the Australian Channel 7 'Today Tonight' program. Exposes illegal market stall sellers, scientific analysis conducted of the dubious ingredients used in cheap and counterfeited perfume and tips on how to easily spot fake perfume

HOW CAN YOU TELL WHAT is FAKE?

Looking at the three images above, can you tell which are the fakes? They have EXACTLY the same designers name, almost identical bottle, label, box (but contain less, inferior and dangerous substances!) and very similar fragrance! The bottles on the left of each type above were brought to our attention by concerned people. We confirmed they are fakes. Apparently bought from street vendors, and markets for under $20 each.

Counterfeiters have become masters of their crime with the aid of modern digital imaging and printing techniques. They are capable of producing almost identical replicas of ALL the major leading perfume brands on the market today. As a consumer you may never really know, UNTIL you experience the actual fragrance which may be close to but not exactly as it should. You'll discover that the perfume does NOT last as long, perhaps as little as one hour instead of half a day or longer as is the case with original designer perfume.

One of our staff took this photo of FAKE perfume whilst on holiday in Bali. They look real but are of course rubbish!

Counterfeiting is a huge problem globally, with millions of counterfeit goods being produced and sold every year. It is estimated that up to 10% of perfumes and toiletries in the market place are fakes...

HEALTH RISKS
Counterfeit perfume does not undergo the usual safety standards that are applied to all cosmetics and toiletries around the world. When cheaper, inferior ingredients are used, these may cause allergic reactions in people with sensitive skin and could also stain garments. Click here for newspaper article on FAKE perfume causing itching.

SOURCE OF SUPPLY
Reputable Merchants only deal with respected and well established suppliers and manufacturers around the world. They do NOT buy from market stall holders, backyard importers, suspect overseas web sites, or anyone that has not been verified as legitimate.

BEWARE OF OLD STOCK and STALE PERFUME
Yes perfume does deteriorate. The time period depends on temperature, light and length of storage. Sometimes when stores close down, they SELL OUT their old perfume stock. Don't get caught out. Honest and law abiding merchants always ensure their perfume is FRESH, not old.

In the below video, The Real Hustle team show how easy it is to scam unsuspecting shoppers out of loads of money by selling them fake perfumes.

CERTIFICATE OF AUTHENTICITY

For your peace of mind, perfume.com.au™ guarantees every fragrance we sell. We certify that all perfumes are 100% genuine, original brands. All new fresh stock.